Website Tracking and Analytics

Advanced Web Analytics are vital for an effective website

You've done it. You've built your website from the ground up, adding all of the components to make it optimized, easy to navigate, and visually appealing. Now what?

How many visitors are you receiving?
Is traffic higher at certain times of the day?
Where is the traffic coming from?
At what point are visitors leaving the site?
Are your customers' needs being met?
What improvements need to be made?

These are all very valid questions, and all of them can be answered using Advanced Web Analytics tools. Search Engine marketing campaigns must be consistently monitored to ensure that they are meeting your key business objectives, whether those objectives are lead generation or revenue generation. This field is constantly changing and evolving, and Advanced Web Analytics allow you to track all of your search engine marketing endeavors to ensure they are making an impact.

Zeon Solutions offers the following Advanced Web Analytics services:

Complete analysis and reporting on website traffic
Breakdown of hard and soft leads (downloads, forms, demos)
Summary of Traffic, broken down by keyword
Summary of Conversions, broken down by keyword
Advanced Web Analytics on Return on Investment (ROI)
Monitoring of Google, Yahoo, and MSN Search Engine Positions
Monitoring of changes in Site Page Ranks
Analysis of customer satisfaction through 4Q Survey Analysis
Advanced Web Analysis of traffic sources and customer feedback through Call Tracking
Off page tracking of marketing campaigns
Monthly update reports
Recommendations for improvement

Advanced Web Analytics can help any kind of site be more effective, regardless of the site's purpose. Below are four common kinds of websites, and examples of how Advanced Web Analytics can benefit each.

Advanced Web Analytics for e-Commerce Sites help to:

Communicate the right message to your target audience
Increase your average order value (AOV)
Effectively position cross sell and up sell opportunities
Maximize the effectiveness of your site
Improve purchase process and conversions
Enhance product placement
Increase your segmented customer base

Advanced Web Analytics for Lead Generation Sites help to:

Increase the effectiveness of your campaign
Optimize website navigation and downloads
Increase effectiveness of site content
Improve segmented lead generation
Merge online and offline conversions

Advanced Web Analytics for Self Serve/Support Sites help to:

Calculate site traffic
Determine your customer's top site problems
Decrease calls made to help center
Create up sell opportunities in help center

Advanced Web Analytics for Content/Media Sites help to:

Organize advertising records
Maximize site content
Increase registration

If you're not sure what kind of site you have, click on the following links to read the descriptions of each site category:

Would you like to learn more about Zeon's Advanced Web Analytics? Contact us!

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