BUSINESS TO CONSUMER
Technology continues to shape the way we shop and what we buy. It's rare to see a consumer-based business not sell their products online through a virtual storefront. As websites continue to become flashier and more user-friendly, eRetailers are focusing on things that can set them apart. To compete with the guy nextdoor, we've helped our B2C clients integrate online sales channels and technologies, create personalized shopping experiences, provide a seamless user experience across all devices, and have implemented secure payment processing methods, like PayPal, to keep up with online shoppers payment preferences.
And, it doesn't stop with the site. You must also be optimized so consumers find your store on the digital super highway. Most consumers use search engines like Google, Bing and Yahoo! to find the products that they are looking to purchase. Consumers generally choose websites on the first few pages of results after they've searched a specific keyword or phrase. Check out our Search Engine Marketing services to see how we can help make sure you don’t get buried in the mix.
With a special B2C focus on the outdoor industry, we’ve had a number of success stories with outdoor active lifestyle brands, like LaCrosse, Snow Peak and Zeal Optics. We are members of the Outdoor Industry Association (OIA) and participate on their Educational Advisory Board (EAG). We are a continuing to pursue and grow our expertise in the outdoor industry and OIA Rendezvous is one of the many events we participate and sponsor to exchange ideas, network and make new friends.