We'll evaluate your visitors' site experience using analytics, surveys, user testing, focus groups or other similar methods and focus our attention on anything that would impact conversion opportunities - navigation, shopping cart, buy button location – getting them from landing on the site to a conversion. We like to start with quantifiable data that shows room for growth, then add qualitative data to dig deeper into the challenges. You end up with a clear list of areas to test or implement that will increase conversion and with it, revenue.
We start by looking at the marketing initiatives currently being utilized and assess how optimized each are. Are you relying too heavily on one channel? Is there room to improve your retention tactics? A marketing assessment focuses on metrics related to driving qualified traffic, ensures you’re not focusing too heavily on any one strategy, and are optimizing from a multi-channel approach. We work to make sure that all the hard work employed to drive acquisition is supported by a solid retention program. You end up with goals for each channel from a traffic, revenue and budgetary perspective that make sense for your business growth goals.
In our commoditized world, sometimes the best means of setting yourself apart is through your merchandising. We'll review your product assortment, curation and presentation of products, and dig into pricing as well as in-stock situation to see how you stack up against the competition. You'll end up with opportunities to improve product visibility, and increase your AOV (average order value).
There's nothing worse than investing in new tools and taking on new initiatives that you're unable to support from a staffing perspective. We'll review your company's current resource structure and outline areas needing additional support to achieve goals. We'll also make sure that any strategies we develop or pitch are paired with the amount of effort needed to get them off the ground and keep them humming.
Making a platform selection is a critical part of your roadmap. We'll discuss your immediate objectives, needs and expectations and map out your growth path. Based upon where you are and where you expect to be, we'll work with you to research and compare platforms to help you find the best technology to meet your short and long-term objectives. You'll be rest assured that you're making an investment in technology that will support your business goals.