Search Engine Optimization (SEO) Services

Search Engine Optimization makes your site accessible to both search engines and consumers

Zeon's Search Engine Optimization (SEO) experts analyze your target audience’s search behavior and determine the exact search terms that produce site conversions Your web site is then optimized so that  it is predominately displayed in search engine results for these terms.

What is Search Engine Optimization?

Search Engine Optimization (SEO) is the process of driving traffic to a website by natural or organic search methods.

Major search engines such as Google, Yahoo!, and Bing use algorithms to crawl through web pages to determine their theme, and whether the website's content is relevant to a specific subject.

Behind the scenes of Search Engine Optimization:

  • Search engines have developed individual algorithms that determine a site's value based on a variety of factors.
  • The more valuable a search engine deems your website, the higher it will appear in search results.
  • The search engine spider crawls through the website looking for content.
  • The spider updates the search engine index with the information found on the website.
  • Search Engine software sifts through the mass amount of indexed content, then ranks the content based on what it deems most important.

Zeon has designed a detailed program to maximize every area of your SEO program. Zeon's Search Engine Optimization services include:

Research/Pre-Development

  • Professional Client Consultation
  • Persona Development
  • Basic Keyword Analysis
  • Advanced Keyword Analysis
  • Information Architecture

Initial Search Engine Optimization (SEO) Services Setup

  • SEO Implementation
  • Analytics Installation
  • Revenue and Leads Tracking Setup
  • Professional Copy writing Services
  • Customer Surveys
  • Call Tracking
  • Link Popularity Services
  • Social Media Marketing Brand and Reputation Management and Development

Ongoing Search Engine Optimization Services

  • Content Optimization
  • Content Generation
  • Linking Building
  • Web Analytics
  • Lead Generation

Online Marketing Audits

  • Site Performance
  • Competitor Analysis
  • Conversion/Usability Audits