Search Engine Optimization Tactics
There’s no such thing as the SEO “secret sauce”. We’re 100% up front with what we do to ensure your website outranks and outsells your competitors. A sample of some of the tactics we use to implement your overall SEO strategy include:
Keyword Research
Comprehensive keyword research is one of the first steps of any of our SEO programs. We consider it our opportunity to become “subject matter experts” on your product or service.
SEO Audit
Our SEO audits are thorough examinations of your website, analyzing everything from broken links to navigation and information architecture. The SEO audit produces recommendations on fixing issues related to:
- Technical analysis including URL canonicalization, proper use of pagination, sitemaps, crawlability
- Information architecture analysis URL structure, use of sub domains, and internal linking
- On-page audit including optimization of title tags, digital assets, header tags H1-H6, and Meta descriptions
- Off-page audit & link profile indicating the quantity and quality of links to your site
Competitive Research
We don’t believe in a “cookie-cutter” approach to SEO. Each one our SEO programs is planned and executed in a custom fashion, with strong consideration of the industry and competitive landscape.
On-Page Optimization
With an advanced knowledge of your brand and target market, we’re confident in our ability to tweak title tags, Meta descriptions, header tags, and other on-page SEO elements to improve your sites topical relevance while maintaining your company’s positive image.
Link Building
Whenever we’re talking to our clients, we stress the importance of link building. The reasoning behind this is simple: roughly 60% of search engine ranking algorithms are positively correlated with the quantity and quality of links to a give page on your site.
Digital Asset Optimization
Optimizing digital assets like images, videos, PDFs, and audio files is a lot different than optimizing pages and other copy-heavy content. For sites with product manuals, documentation, reports, podcasts, video blogs, or images, it’s important to understand that search engines simply cannot read them.
Content Strategy & Analysis
While content strategy could be considered a completely separate entity from SEO, we’ve had some great experience merging the two to coordinate and streamline the creation, publication, and governance of our client’s existing and future content in an effort to integrate multi-channel marketing strategies.
Interested in learning more about our various SEO tactics? Complete the
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