PPC Approach
Zeon Solutions is not your small boutique web firm. We’re actually quite large in comparison to many of our Milwaukee web company friends. However, we have constructed a Search Marketing team with the mindset that we are an agency within an agency. Our search team is full of dynamic scrappers who are not afraid to get their hands dirty. And the results are so custom and refined, that you would swear we have a team of Google engineers in our basement.
Although each client gets a custom experience, we do have some standard practices. Let us walk you through a typical client engagement.
Pleasure to meet you
After the formalities, we really get to know each other. You don’t want a company running your online marketing; you want a human helping you conquer the Internet! Our goal is to help you do that.
Getting to know you
Whether it is the first or the second meeting, we treat this part of our relationship as the discovery phase. We learn your business objectives, define your goals, study your target customer, and dissect your competition.
Search Homework
Once we get to know the basics about one another, we really get into the keyword research, and competitive analysis. Using advanced techniques and getting help from some great research tools, we dive deep into the details of your search profile. We come back with a Grade A findings report and estimates of media spend, management fees, search medium mix, and traffic expectations.
Do you want Oak, Cherry, or Mahogany?
We give you options of management levels, account aggressiveness, and overall reach based on our findings. We recommend what we think will deliver the best return for your investment, and then we mutually agree on a service level.
Reach for the stars
Zeon wants to make you rich. But we both have to have logical goals and expectations for account performance. That is why, before any program begins, we set mutually agreed upon KPI targets such as: ROI, Conversion Rate, Visits, etc. We like to be aggressive, and most clients do too. Once the KPIs are set, we move to the next step – Account Architecture.
They don’t make them like they used to
Some search agencies like to build skyscrapers on a beach. We at Zeon like to pour a solid foundation before we build the penthouse with a panoramic view. We make sure we don’t set the stage on a wobbly quality score foundation. The Zeon search team plans your account architecture and creates the perfect structure for Quality Score dominance. This sets the stage for long term account growth and performance.
Ad copy blitz
Once the architecture is set and we have a quality seed list of keywords, we begin writing dynamite ad copy. Our years of experience, with clients in many different verticals, have given us a leg up on many of the search agency competition. Our first “drafts” will perform well out of the gate, but we continuously test ad copy throughout the life of the account for optimal performance.
Put me in, Coach!
We studied the court, analyzed the competition, and created a solid game plan. Time to score some points for your website! We launch and test your campaigns in the real world. We closely monitor every impression and click the first few weeks, making tweaks along the way. We report our initial findings and reevaluate both of our KPIs to make sure we are aligned with the real world results.
Performance Review
We continuously monitor and optimize your account. But to show the movement and growth, we report on the overall website performance. Year-over-year and month-over-month growth is our main goal to help your company succeed and make you profitable. Our reports filled with insightful charts and graphs are perfect for anyone from eCommerce Manager to CEO, and are customizable to fit your reporting needs.