Location Based Marketing Services

Location based services like Foursquare, Gowalla, and Facebook Places were made for mobile. With U.S. smartphone usage reaching nearly 50% this year, it’s now more important than ever to consider your reach on these mobile applications.

What’s in it for me?

That’s a common question asked by both businesses and consumers alike. Consumers are motivated to use location based services due to:

• Peer influence – Everyone’s on it and they don’t want to “miss out”.
• Deals, Sales, and Coupons – Local businesses, just like yours, offer deals for visits to or purchases from their establishment.
• Reward & Ego Boosting – There’s something about having the most check-ins, mayorships, badges, pins, and points that stokes a customer’s ego just enough to encourage participation.

Taking advantage of the word-of-mouth nature of location based services is critical to surviving today’s social networking craze. By advertising and participating in location based services, you can:

• Increase customer acquisition – If you struggling to increase your customer base via social or location based networks, nothing says “peer recommendation” like a check-in, review, or comment on your business from a potential customer’s friend.
• Improve customer retention – Offering specials for the “mayor” or the customer with the most visits to your establishment keeps them coming back.
• Expand your reach – Location based services tightly integrate with maps and direction services that pinpoint locations nearest to the user. More visibility always results in higher sales.

Want to learn more? Complete the Request a Quote form above and have one of our Online Marketing Specialists contact you today!