Information Architecture

Information Architecture that speaks to your clients on a personal level

Have you ever visited a website that seems to cater to your exact needs?
That doesn’t happen by accident.
Information Architecture (IA) is the way information is organized, the terminology used on the web page, and the navigational functions that guide the user from one page to another. Most of the time, a person only notices when a website uses poor Information Architecture, for instance, if they get lost in the site or cannot find a specific page.

Information Architecture is determined by the following factors:

• Is the goal of the website immediately clear to visitors?
• Who is the audience and does the site meet their needs?

Zeon's Information Architecture Process:

• We research your business objectives, culture, technology, and politics.
• We identify the reasons users visit your site, how they behave while navigating your site, and why they leave your site.
• We organize your site's information and product offerings to meet the needs of users (based on the research in step 2).
• We create content and headers that speak to your customers. We use terminology that appeals to your targeted industry or demographic.
• We design navigation that guides the user through the site, making it easy for them to find a product or service to meet their needs.