Web Analytics Consulting

The ability to measure success is what makes online marketing so appealing. Almost every aspect of online marketing can be tracked, measured, and tested and companies have website analytics to thank for this. Without the use of web analytics, online marketing initiatives are performed blindly and will be much less effective in the long run.

Data Driven Decisions

Zeon’s web analytics consultants are highly experienced in leveraging the power of web analytics data to maximize online growth.  Our experts use on-site and off-site analytics to determine your website’s effectiveness, visibility, and growth potential.

Learn more about our web analytics capabilities:

KPI Establishment

Zeon SEM Specialists work with your company to establish measurable key performance indicators (KPIs) for your site that tie into your overall business strategy.

Benchmarking

Everyone has to start somewhere. Zeon’s team establishes solid benchmark data to measure our progress against.

Testing & Optimization

A new title or a different image can increase a landing page’s conversion rate by 100%.  Zeon is continuously testing different variables on your website to ensure maximum conversion.

Reporting & Analysis

Set Goals, Configure/Collect Data, Analyze Data, Optimize, Measure, Repeat. Our SEM specialists are trained to make key strategic decisions based on analytics data.

Not Just a Vendor, a Business Partner

Many websites have some form of web analytics installed; yet, the majority of these businesses are not leveraging this data because of a lack of resources and experience. Zeon’s analytics experts become an extension of your business, a part of your digital team.  Web analytics can become a key component in your business strategy if you leverage our team’s knowledge and skills.

Interested in learning more about our commitment to measurement? Contact one of our Certified Web Analytics Consultants for more information.