Beyond Direct Marketing: How to Convert Your Campaigns into Sales Revenue
Date: September 28, 2011
Time: 1PM CST
A successful marketing strategy requires the investment of time and money to deliver prospective customers to your commerce website. To convert to sales revenue, your shoppers must have a positive experience by quickly and easily finding relevant products. This webinar will focus on three key topics to allow you to continue your marketing and merchandising efforts through the customers’ online experience:
1. How dynamic site search tools and guided navigation can deliver products that are most relevant to your customers and most profitable to you.
2. An introduction into effective cross-sell and up-sell tactics and tools.
3. Tools for the presentation of your product – from spin and zoom to product configuration.
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