About Client
Silver Gallery, located in Virginia’s Shenandoah Valley, offers custom engraving on gift items for their clients. Silvery Gallery has fine art experts who provide their own personal touch to gifts by customization through engraving. Services provided are: sterling silver picture frames, jewelry, charm bracelets, silver baby gifts, hostess gifts, wedding gifts, corporate awards and more.
Project Highlights
- Silver Gallery needed a custom solution integrator to create a powerful B2C e-commerce online store to sell their custom engraved products.
- A rich online application to improve engraving functionality phenomenally so that customer can preview text before making buying decision.
- Silver Gallery was searching for a website with advanced functionality in the following areas:
- A customer database to run marketing campaigns
- Information architecture with product suggestions and a user friendly experience
- Efficient product categorization and product navigation
Challenges
- Silver Gallery had an excellent search engine page ranking and appeared on the first page for many keywords.Zeon wanted to maintain and improve Silver Gallery’s online presence for newly developed portal on all search engines.
- The project took many routes throughout the timeline and extra time was needed for the advanced functionality of the custom configurator piece of the project.
Solution Delivered
- Zeon had the opportunity to design an advanced B2C website using the Magento shopping cart features (for a boutique store).
- As a Magento partner, we provided new functionality for Silver Gallery’s new website, such as a custom engraving preview solution, customer database, etc.
Results
- Silver Gallery can effectively run online marketing campaigns through their newest customer database.
- Satisfied customers are able to preview prior to buying using the Magento Enterprise solution, which Zeon crafted with the Silver Gallery team.
- Information architecture has been improved phenomenally and Sliver Gallery has been receiving positive feedback about this from its customers.
Client Testimonial
“Having been in business for over a decade, keeping our online identity and search rankings intact was a key issue for us as we searched for a suitable Magento partner. Zeon Solutions was able to interpret our vision and build a site that allows us to preserve the high profile we've established. This new site brought our company and our online presence into the 21st century.”
Stephen Dahl, Vice President, Silver Gallery