Project Overview
About Client
Emedco, a subsidiary of Brady Corporation, has been a leading manufacturer of signs and identification products for over 60 years. With over 225,000 custom products available to their clients, emedco covers every facet of the sign industry; from workplace safety and spill control to buildings and grounds signage.
Emedco needed a platform that would allow better organization and control over the company’s large product line.
Project Highlights
Scope
- Develop a Magento e-commerce platform to offer an updated and flexible solution offering advanced e-commerce features and functionalities.
- Provide a faster e-commerce platform that offers better control over business practices and allows faster updates to website content.
- Maintain an SEO-friendly website.
- Provide the ability for emedco’s team to update and maintain the website in the future.
- Overall, emedco needed a platform that would allow better organization and control over the company’s large product line.
Solution Delivered
Zeon Solutions’ Magento Web Development team was able to collaborate with emedco’s Merchandising, Marketing and IT teams to improve organization and migrate all relevant product data to the new website. Zeon redesigned their site into a Magento platform. The new site allowed for improved SEO and gave Emedco’s online storefront the most advanced e-commerce features and functionalities. The new platform allowed for improved business control and content flexibility. Creating an enhanced customer experience was completed with DYO applications. Zeon Solutions has a great deal of experience with SAP Integration into the Magento platform with a focus to optimize the client’s order to cash system.
Results
Emedco has benefited in the following ways through technical direction of Zeon Solutions:
- Total control of website content.
- Ability to efficiently managed new product entries to the website.
- More resourceful checkout and Magento shopping cart features for users.
- Improved website organization.
- A better layout of products using the grouped and configurable layout.
- A better layout of products using the grouped and configurable layout.
Since the new site launch, average daily sales have increased by nearly 100%. Emedco’s website is now faster and more user-friendly. These enhancements have resulted in an increase in organic traffic by 140% and has increased Emedco’s conversion rate by 33%.