Zeon helped ASQ, the global voice of quality, dramatically expand the organizations visibility in non-branded pay-per-click search terms. First we performed keyword and search query research to help ASQ understand non-branded search terms that are relevant to their business, then we created new campaigns with a laser focus on specific revenue-generating areas. The new campaigns generated 95% impression share, which increased non-branded search terms growing to 20% of ASQ’s pay-per-click revenue.