Informatica PIM

PIM: A backbone for eCommerce!

In the world of eCommerce, especially in the last few years, I’ve grown to appreciate the importance of data. Every project, every implementation, and every site we have launched has proven time and again that it is most important to maintain the quality of data and to structure it well, so that it can be loaded on the front end efficiently.

There have been templates, formats, and processes used that have helped project teams analyze and organize data for the purpose of their eCommerce implementation. One such term that has created its name in the industry is PIM – Product Information Management. This refers to processes and technologies focused centrally on managing information about products with a focus on the data required to market and sell the products through one or more distribution channels. A central set of product data can be used to feed consistent, accurate and up-to-date information to multiple output media such as web sites, print catalogs, ERP systems, and electronic data feeds to trading partners. (Ref: Wikipedia)

What is PIM?

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Interactive B2B Video

What Makes B2B eCommerce Unique?

As a marketer for B2B companies for over 20 years, I can tell you that marketing and selling in B2B is different than B2C. Yes, you are still selling to people, but there are a number of strategic, marketing and technical requirements that are unique to B2B – especially when selling online. At Zeon Solutions, B2B is our niche. Each client we’ve worked with has their own unique set of requirements, but we’ve noticed that they share some commonalities too. Many of these commonalities are beginning to be considered best practices and are being recognized by leading industry analysts.  The Forrester Wave: B2B Commerce Suites, Q4 2013 report by Peter Sheldon and Andy Hoar mentioned a number of common feature sets unique to B2B eCommerce – a worthy read if you can get your hands on a copy.

B2B eCommerce has been evolving quickly and companies are looking to implement features and functionality that can help them:

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A Zeonaut’s Guide to the eCommerce Universe: An IRCE Retrospective.

As Program Managers at Zeon Solutions, we are your guides through the eCommerce Universe. This online universe, like in real life, is infinite and ever-changing; something truly extraordinary to behold in all of its diversity.

Fellow Program Manager, Dan Kaho and I attended this year’s IRCE. It was enlightening. It reaffirmed our necessity in the journey and it enhanced our perspective. Here are some of the takeaways:

Point A: Getting Started

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Magento Enterprise Web Service Logger

Magento Web Service Logger for ERP module

Have you ever come across a problem that needed to be resolved using Web Service, and needed to retrace your steps to troubleshoot the problem?

Then, when you tried to retrace them to figure out what went wrong, you had a tough time retrieving the request and response from previously performed actions?

You’re probably wishing there was an easier way to extract the request and response for every important action performed on the site, so that if there was an issue you could trace it back to find the exact cause.

We experienced difficulties trying to retrieve a diary of past actions performed; luckily, we found a solution using the Web Service Logger for ERP module when we were working on a client’s website. The client’s site uses Web Service for almost everything related to user and site interaction, all of their data from the site is sent to Web Service, making it a vital task to maintain a log of each and every Web Service action critical to the business.

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A Better eCommerce Experience – Insite for Sitecore

A few months ago our VP of Sales posted an article, But I Want Commerce and Content Management!The post talked about the need and growing availability of combined commerce and content management solutions.

Recently, two of our leading technology platform partners, Insite Software and Sitecore, have formed a strategic alliance to bring an even better eCommerce solution to market for B2B enterprise companies.  Over the last few months, Insite Software has been working to improve integration capabilities with InsiteCommerce™ and the Sitecore® Experience Platform™ to deliver better engagement and personalized customer experiences for enterprise B2B manufacturers and distributors.

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