As a marketer for B2B companies for over 20 years, I can tell you that marketing and selling in B2B is different than B2C. Yes, you are still selling to people, but there are a number of strategic, marketing and technical requirements that are unique to B2B – especially when selling online. At Zeon Solutions, B2B is our niche. Each client we’ve worked with has their own unique set of requirements, but we’ve noticed that they share some commonalities too. Many of these commonalities are beginning to be considered best practices and are being recognized by leading industry analysts. The Forrester Wave: B2B Commerce Suites, Q4 2013 report by Peter Sheldon and Andy Hoar mentioned a number of common feature sets unique to B2B eCommerce – a worthy read if you can get your hands on a copy.
B2B eCommerce has been evolving quickly and companies are looking to implement features and functionality that can help them:
Continue reading “What Makes B2B eCommerce Unique?” »
Have you ever come across a problem that needed to be resolved using Web Service, and needed to retrace your steps to troubleshoot the problem?
Then, when you tried to retrace them to figure out what went wrong, you had a tough time retrieving the request and response from previously performed actions?
You’re probably wishing there was an easier way to extract the request and response for every important action performed on the site, so that if there was an issue you could trace it back to find the exact cause.
We experienced difficulties trying to retrieve a diary of past actions performed; luckily, we found a solution using the Web Service Logger for ERP module when we were working on a client’s website. The client’s site uses Web Service for almost everything related to user and site interaction, all of their data from the site is sent to Web Service, making it a vital task to maintain a log of each and every Web Service action critical to the business.
Continue reading “Magento Web Service Logger for ERP module” »
A few months ago our VP of Sales posted an article, “But I Want Commerce and Content Management!” The post talked about the need and growing availability of combined commerce and content management solutions.
Recently, two of our leading technology platform partners, Insite Software and Sitecore, have formed a strategic alliance to bring an even better eCommerce solution to market for B2B enterprise companies. Over the last few months, Insite Software has been working to improve integration capabilities with InsiteCommerce™ and the Sitecore® Experience Platform™ to deliver better engagement and personalized customer experiences for enterprise B2B manufacturers and distributors.
Continue reading “A Better eCommerce Experience – Insite for Sitecore” »
Didn’t get a chance to go to WordCamp MKE 2014? Check out our key takeaways below and download the deck.
Local Search 101:
- Local SEO is helping your website gain visibility for geo-based queries.
- Local SEO is mainly impacted by Google My Business, on-page, and off-page optimization.
- Search + Maps + Google+ = Google My Business
- New updates include Google My Business mobile app and the bulk upload tool for locations with 10+.
- Local Carousel impacts hospitality, restaurants, and travel.
- Schema.org to your local landing page adds you to the Google Knowledge Graph.
- Yelp is most influential review citation source for consumers.
- Claim your Google Local listings on Google My Business
- Make sure all citations are accurate and consistent (i.e- Zeon Solutions and Zeon Solutions, Inc. are two different places)
- Optimize local landing page(s) with your category and city/state
DOWNLOAD THE DECK FROM WORDCAMP HERE!
Project managers are tasked with change management throughout the life cycle of a project’s duration. The balancing act required to implement changes in a project with an established scope, cost and schedule is challenging. When project managers apply change management, the impact changes will likely have on project cost and/or schedule are identified and weighed against the benefits the changes intend to achieve for the business.
Therefore, the dominant focus in change management is on the achievement of operational benefits. Changes often occur during the course of a project are a result of:
Continue reading “What is Change Management?” »