A Sneak Peek into Zeon Project Management!

Be it a small, medium or a large size project, each needs to be executed with the right combination of planning, monitoring, and control in order to complete it on time, on budget, and with high-quality results. Industry experts have found a thin line exists between any successful and failed project. This thin line is based on how effective the project management processes and techniques are utilized in executing the project. Here, we will take a peek inside Zeon’s Project Management practices used to successfully deliver our products to multiple clients across various business verticals and platforms.

Knowing Your Client Is Key

The first step to successfully deliver a project is to understand the requirements of your client. We do this right from the beginning, where Zeon’s Project Manager (PM) and Solution Architect (SA) sit down with our client to perform a basic needs analysis. Stepping into their shoes helps us understand the business and project objective, to propose a solution in line with their goals. Below are some key areas that we focus on to help us continue to grow our list of happy customers:

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Zeon – Crushing the Offshore Stigma

The word “offshore” can be scary for some. Many companies share the same concerns when they hear offshore, “Do these guys even care if we are successful and achieve our goals? Do they understand what we are actually trying to achieve? Do they have the experience or knowledge to be doing this?” Why are companies asking these questions? Maybe call centers are to blame. Is it the frustration of when “Adam” from tech support is trying to assist them with Wifi settings, but does not seem to understand the actual issue? I was not sure what to believe myself, until I went to India to visit Zeon’s team, and found out that it could not be further from the truth. There are three main elements that helps our offshore team succeed: Continue reading “Zeon – Crushing the Offshore Stigma” »

How to Remove Your Google Penalty

It seems like every day another website is being penalized by Google for black hat SEO strategies including numerous strategies to increase backlinks. Finding yourself in this situation is not fun. Suddenly traffic has plummeted along with all your sales… what are you going to do?

First, you need to understand that you (or your SEO team or your agency) have probably spent a lot of time (knowingly or unknowingly) cheating the system to try and appear more relevant to Google than you actually are. You created spam and unnatural linking. Google has figured it out and is making you change your ways. So now it’s time to stop all the black hat tactics, clean up the spam you created and move forward with a white-hat-only policy.

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Mobile-Ready Site with Sitecore

Reach your customers where they are.

Mobile eCommerceYour customers are moving from one location to another with mobile eCommerce that is accessible to them via smart phones, iPads, and other devices. A Quantcast Mobile Trends Study showed that mobile web usage in the U.S. grew 110 percent in 2010, while worldwide growth was up 148 percent. As of late 2010, smartphones outsold PCs for the first time, and the trend continues. Through mobile devices, customers can browse your site, place orders, pay online bills – the list grows. You can create or migrate to a mobile compatible platform like Sitecore, to prevent your business from missing these consumers-on-the-move, and ultimately, grow your bottom line.

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So…You need a new website.

Allow me to cut to the chase. You know you need a new website and do not need me to explain why. Your business stakeholders, your IT team, and that nagging voice in your head remind you on a daily basis that your site lacks speed, functionality, and no longer drives the conversion you should expect. What I am here to ensure is that you are listening to the most important voice of all. The voice of your customer.

In process of building a new website, you’ll inevitably need to engage with salespeople. Whether that salesperson represents a platform (Magento, Sitecore, Insite Software, Znode) or a Systems Integrator like Zeon Solutions, you’ll want to make sure they are not simply asking you for technical requirements. They should be focusing on your business drivers and, most importantly, the needs of your customer. The good news is that the platforms that I mentioned above are extremely robust and feature-rich. This means that your conversations should focus on how to best serve your customers through a relevant, engaging, and hassle-free experience.

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